Frequently Asked Questions About PF, Inc. Flavor Bases

What are PF, Inc. flavor bases?

Flavor bases (or palatants) are simply a combination of ingredients designed to enhance the aroma and flavor of medications and supplements so animals will choose to voluntarily ingest them. By making medications and supplements taste and smell better, pet owners can ensure that pets are obtaining the medication and nutrition that they need to live longer, healthier lives.


What are PF, Inc. flavor bases made of?

PF, Inc. flavor bases are made of animal proteins or vegetable proteins processed into a dry powder form.


How does flavoring work?

Flavoring is added during the manufacturing process of a pet medicine or supplement. When PF, Inc. flavor bases are incorporated into medication and supplements during manufacturing, not only are offensive or medicinal scents and tastes masked but the animal consistently receives the correct dosage form.


What can PF, Inc. flavor bases be added to?

PF, Inc. flavor base can be added to soft chews, chewable tablets, granules, gel capsules, creams and pastes. They can also be added into liquids although they don’t fully dissolve, instead forming a slurry.


What products are PF, Inc. flavor bases used in?

PF, Inc. flavor bases can be added to almost any medication or supplement. Products currently on the market using our flavor bases include flea and tick prevention, heartworm and ringworm prevention, congestive heart failure medicine, pain medicine and joint health supplements.


How much flavor base is mixed into a pet medicine or supplement?

There are generally three components to palatability when it comes to animals: smell, taste, and texture. In this sense, the idea of developing palatable medications for pets is not too different than making human medications more palatable. It's a matter of working with the three factors until you find the perfect balance that maximizes palatability. Most formulations will contain between 10% to 25% by weight.


Why does my pet need flavored medicine or supplements?

Ingredients in medicine and supplements can have an unpleasant taste or odor to animals especially with their exceptional smell. Adding flavor can entice pets to voluntary consume the medicine, thereby leading to compliance and treatment success.


Why can’t I just put the medicine in my pet’s food or hide the medicine in food?

When medicine or supplements are added to a pet’s food there is no guarantee that the animal will consume the correct dosage or that a second pet may inadvertently consume unnecessary medicine or supplements. The same problem can happen when medicine or supplements are disguised in food. Animals are smart enough to eat the good food and spit out the medicine or supplements.


Where can I buy PF, Inc. flavor bases?

Unfortunately, PF, Inc. doesn’t sell their flavor bases to the general public. If you are having problems with your pet taking medicines and supplements, consider having your veterinarian or a compounding pharmacist add PF, Inc. flavor bases. We sell our flavor bases to compounding pharmacies and veterinarians as well as to major pharmaceutical and nutraceutical companies.


Why does PF, Inc. only sell savory flavor bases?

PF, Inc. has determined through years of research and formulation experience that pets differ from humans when it comes to taste and smell. Dogs and cats have an enhanced sense of smell. Therefore, aroma is especially important to animals and is the first sense that captures the interest of an animal. Both animals were originally hunters and killed live prey. Meat was a primary component of their diets. Also, dogs and cats don’t have the ability to taste “sweets”.


What do I do if my pet has allergies?

Like humans, animals can develop allergies to animal proteins and grains. PF, Inc. has developed flavor bases made from plant extracts that still maintain a savory aroma.


What makes PF, Inc. flavor bases different from other flavor bases?

PF, Inc. flavor bases differ in several ways: